Thousands of Search Engine Optimisation (SEO) companies are operating across the US and in the UK, from SEO in Berkshire to Bannockshire; all of them promise to improve your Google page rankings and avoid the dreaded Panda and Penguin penalties. But which one is right for you and your company?
The big shift in SEO over the past two years has been toward all things quality. Indeed, both users and search engines want to see quality results, and so as a marketer, it’s your job to give it to them.
Make great content and the links will come, they say. Do interesting things and they will talk about you, we’re told. Add value and you shall be recognized.
Sounds good, sure. But is it enough to hope and pray that the internet gods notice your site and bestow the almighty link in all it’s natural splendor? No. It’s not.
This is a guest post by Jarrod Wright.
Guest blogging is growing in popularity. In the post-penguin era, it has become one of the safest ways to build links. However, some SEOs and other internet marketers have jumped on the bandwagon too quickly.
Sometimes we get so excited to see those three precious words – write for us – that we fail to really think through our article pitch. We are so anxious to get a valuable link on a good site that we don’t give the guest blogging process enough thought.
Meanwhile, blog owners are feeling Google’s wrath too. They have started paying more attention to what gets posted and linked to on their site. Plus, they are feeling overwhelmed by the sheer volume of guest bloggers contacting them. As more and more writers pick up their pen, blog owners get more and more requests to post.
Therefore, it isn’t surprising to learn the two individuals tend to butt heads. Guest bloggers constantly feel the sting of rejection. Blog owners are constantly annoyed by subpar work.
How can we make the transaction go more smoothly? As a guest blogger, there are certain mistakes to avoid. Follow guest blogging etiquette and you’ll have much more success. Read More
First page organic search listings aren’t what they used to be. In Google’s never ending quest to give users exactly what they want in one glance, clean lists of text links are starting to look quaint. And that makes an organic search funnel as complicated as ever.
If you’re trying to compete for highly commercial and competitive keywords, it’s not just competitors’ organic listings you have to contend with. Do you know what your first page listings look like “in the wild?”
Title tags tell web browsers and search engines important things about your pages, so they can reveal relevant information to users in search results. That makes title tags very important for a web page. Do a bad job with your tags and you’re unlikely to get the clicks you deserve.
As with so many things SEO, however, title tag “best practices” and “rules of thumb” can be built upon over-generalizations, logical leaps and downright falsehoods. Don’t fall into the trap of the quick and easy rule. Understand what does and doesn’t work, and your tags will do a better job for you.